For those working to achieve meaningful policy change for family well-being, effective communications can improve people’s understanding of the causes of poverty and the solutions that will work to improve family well-being, and motivate people to support those solutions. This toolkit sets out strategies to inspire hope, open doors to people developing more productive understandings of the causes of family poverty, and encourage collective action on the evidence-informed solutions. It is based on a literature review of poverty and welfare research funded by the Peter McKenzie Project and primary research funded by the Morgan Foundation, the JR McKenzie Trust, UNICEF, the Equality Network and Child Poverty Action Group.
This short guide summarises the finding of the research set out in 'Talking about Poverty and Welfare Reform' (below). It provides a short overview of the tested messages that were most effective in helping persuadable people think more productively about poverty and welfare. The guide also provides short recommendations on how to apply these findings in your communications. This short guide was funded by the Peter McKenzie Project.
This short guide summarises the research and recommendations in the longer 'How to Talk about Child and Family Wellbeing' toolkit (above) and is designed for people working to achieve meaningful action to reduce poverty and increase child and family wellbeing. Its purpose is to help us use more effective strategies to create hope, improve people’s understanding of the causes and solutions to poverty and motivate people to act in meaningful ways. The guide is based on research conducted by The Workshop into whether some ways of framing, or talking about, family and child poverty and wellbeing can help people think more productively about these complex social issues. This short guide was funded by the Peter McKenzie Project.
The Workshop undertook research to identify messages that improve the New Zealand public’s understanding of the causes of poverty and the role of benefits in overcoming poverty and increase their willingness to act to do something about poverty. This report sets out the findings of that research, which show that certain ways of talking about poverty and welfare can help persuadable people think more productively about the causes of and solutions to poverty and about the role of welfare benefits in reducing poverty. The report also provides detailed recommendations on how to apply these findings in your communications. This report was funded by the JR McKenzie Trust and the Peter McKenzie Project.
Telling a new story about "child poverty" in New Zealand explores common core stories or cultural narratives about child poverty. The report discusses why these stories and narratives may hamper efforts to convince the public and policy makers to accept expert solutions. Importantly, the report highlights the double burden our stories can create for children and parents living without enough. Commissioned and published by The Policy Observatory, AUT.