This cheat sheet is for people preparing or planning communications to promote meaningful climate action. It’s designed to be used together with our message guide to talking about climate change (below), where the key concepts we reference here are described in detail. Think of it as a quick memory aid to remind you of the key principles. Please refer back to the message guide whenever you need more details. This cheat sheet is based on research conducted by The Workshop on behalf of Oxfam New Zealand and was funded by Meridian Energy.
This short guide is based on research conducted by The Workshop on behalf of Oxfam New Zealand (full report below). It is designed for people working to achieve meaningful climate action. Its purpose is to help us use more-effective strategies to create hope, improve people’s understanding of the causes of and solutions to climate change and motivate people to take collective action on evidence-informed solutions.
Effective communication on climate action can build hope. It can improve people’s understanding of the causes and solutions, and motivate them to be agents of change. Motivating collective climate action at the right level requires more than communicating the facts and the dangers. As experts, advocates, and campaigners we need strategies grounded in the evidence of persuasive communication.
This toolkit provides practical guidance on strategies shown by research to inspire hope and build connections. Strategies that help develop more productive understandings of the causes of climate change, and strategies that encourage collective action on evidence-informed solutions.