How we work

Our work shifts thinking on important issues to improve people’s lives. This is no easy feat, but our team has proven expertise in deconstructing problems, analysing ways of thinking, and providing strategic framing advice.

Our work is evidence driven and backed by data. We conduct research, and draw on data and insights from various disciplines, including psychology, linguistics and oral storytelling.

We lead with our values. At the forefront is whanaungatanga—relationships. Changing how we think and talk about big issues can create a more inclusive and just Aotearoa—one where the way we live, work, and play contributes to the wellbeing of Papatūānuku and each other.