Shifting how we think and talk
about big issues
We listen
We identify barriers in public perception and use strategic framing to help you shift perspectives and achieve meaningful change.
We research
Drawing from our own research and expertise across varied disciplines, we take an evidence-based approach to provide you with clear, focused direction.
We shift thinking
We’re experts in the conscious and unconscious choices people make about how to present an issue, and can help you use this purposefully (and with integrity).
We unlock action
When you’re facing big barriers in public thinking and don’t know where to start, Reframe Aotearoa can help.
How we work
Our work shifts thinking on important issues to improve people’s lives. This is no easy feat, but our team has proven expertise in deconstructing problems, analysing ways of thinking, and providing strategic framing advice.
Our work is evidence driven and backed by data. We conduct research, and draw on data and insights from various disciplines, including psychology, linguistics and oral storytelling.
We lead with our values. At the forefront is whanaungatanga—relationships. Changing how we think and talk about big issues can create a more inclusive and just Aotearoa—one where the way we live, work, and play contributes to the wellbeing of Papatūānuku and each other.
How we can help
RESEARCH
Research is at the heart of what we do. We listen to your goals, and to the public to understand the barriers at play. Then we test potential frames and messages to find opportunities and solutions. All to achieve meaningful, lasting change.
Our research is specific to Aotearoa New Zealand.
ADVICE AND SUPPORT
We’re available to provide advice and support on specific issue-based campaigns, projects and programmes.
We work with organisations end-to-end, from scope to delivery, to ensure the result meets your goals. This is ideal for organisations or groups who already have a good understanding of strategic framing but need support to achieve maximum impact.
Explore how we can help →
TRAINING
Build your skills and confidence with our unique training. Offerings include learning how to strategically use framing and narratives, and countering misinformation and influencing public conversation.
Our training is based on our own work, and decades of social science research and theory, including psychology, communication, and cognitive science. It’s available through courses or customised sessions.
Find out more about training options →