This report describes the methods and results from the mode shift narrative research project for Waka Kotahi. We summarise the qualitative methods we used to develop frames and messages about mode shift. We describe how we tested these messages with people from the general public. 

This report adds more detail for the guide on how to talk about opening our streets for people who walk, ride bikes, and take public transport,  but it does not replace the guide. 

Download the report