This report is for knowledge holders, communicators, advocates, non-government service providers and designers, government and philanthropic funders that focus on supporting early brain development.

Its purpose is to:

• provide a partial map of the current territory of public narratives and mindsets around early brain development;

• explain some guiding principles for deepening understanding of the issue through more effective narratives;

• propose some communications strategies; and

• recommend potential next steps in this narrative shift work.

It was developed by The Workshop for the Child Wellbeing Unit of the Department of the Prime Minister and Cabinet from analysis of the contents of the two day wānanga, a brief review of the framing literature and The Workshop’s unique evidence-based framework of narratives for change.

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