Mapping the landscape: Advocate thinking, public thinking, and communication opportunities for deepening understanding of transport mode shift

Screen Shot 2022-11-18 at 2.56.27 PM.png
Screen Shot 2022-11-18 at 2.56.27 PM.png

Mapping the landscape: Advocate thinking, public thinking, and communication opportunities for deepening understanding of transport mode shift

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This report presents the findings from the first phase of a longer research project looking at how to reframe the public conversation about urban mobility and transport in Aotearoa New Zealand. It builds on our initial work in ‘How to talk about urban mobility and transport shift: A short guide’. In this report, we outline how experts and the public currently talk and think about urban mobility and transport. We summarise the findings of our analysis of the differences and similarities between these two narratives and make some preliminary recommendations on ways to reframe the conversation.

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